Band 5.5 IELTS Writing Task 2 Essay on Advertising: Coherence and Vocabulary Issues
Sample Answer with Feedback

📅 Published Jun 2026⏱️ 40 minutes recommended📝 290 words · Band 5.5
This Band 5.5 IELTS Writing Task 2 essay explores the topic of advertising from both perspectives. While it addresses the importance of clarity, the essay struggles with coherence and vocabulary, making improvements necessary for better scores. Understanding these issues can help future IELTS candidates refine their writing skills.

IELTS Writing Task 2 Question

Discuss both views · Advertising · 40 min


Advertising is everywhere; it is an unavoidable part of everyone's life. Some argue that advertising is a constructive element of our lives, while others argue that it is a bad component of our lives. Discuss both points of view and express your own.

Write at least 250 words.



5.5Band

Overall Band Score

290 words · Discuss both views · AI Evaluated

6
Task Response
5
Grammar
5.5
Vocabulary
5.5
Coherence

Score Breakdown

IELTS Writing Band Scores (1–9)

Overall Band Score
5.5
Task Response
6
Grammatical Range & Accuracy
5
Lexical Resource (Vocabulary)
5.5
Coherence & Cohesion
5.5

Summary: Hello User, the essay addresses the topic and discusses both views on advertising, providing a personal opinion. However, there are several areas for improvement in coherence and cohesion, lexical choice, and grammatical range and accuracy.

Now write your own — and see how your verdict holds up.

Submit your Advertising essay and receive AI scores across Task Response, Coherence, Lexical Resource, and Grammar — plus a Band 9 model answer for your exact question.

Student Answer
Real submission • 290 words • Annotated
290 wordsBand 5.5WritingPart2
● Spelling● Grammar● Vocabulary

Advertising refers to persuade public attention to take a specific action in our day to day life. We cannot avoid this part of our life. However, there is an ongoing debate about whether advertising is a useful element or causes harmful effects in our lives. I believe that advertising should offer postive outcomes while avoiding its negativities. As a matter of fact, I will explain both perspectives and present my own view.

To begin with some people argue that advertising is a constructive element. Notably, from using toothbrush in the morning to sleep on bed at night, we are intimately connected with advertising. Actually, dependancy on advertising leads us to overview a product before consuming as well as help us to take right decision over ranking rates. For instance, byuers will buy any product by seeing the review of any products through advertisement. Moreover, advertising can be captivating and memorable, encouraging people to rely on a product and buy it often.

Conversely, others think that advertising is a bad influence. They debate that advertising leads to buy unneccessary as well as harmful products sometimes. Frequently, some bad companies make advertisement hiding its side effects to profit more. It leads general people to heavy consequences. For example, food production packages hide actual fat and sugar quantity to have health conscious person's reliance. Besides, sellers spread false rumors and play with human emtions to gain public supports which traps individuals.

To sum up, I hold the view that advertising should be transparent and well organized to gain purchaser's attention and should not only focus on profit but consumer's benefits by reassuring its tranparency, ratings. When the products maintain its white publication and outrages, it provides customers a good life with good elements.

AI Feedback Report Details

Spelling · Grammar · Vocabulary · Criteria Analysis

Spelling Mistakes

6 errors
Misspelled WordCorrected Word
postivepositive
dependancydependency
byuersbuyers
unneccessaryunnecessary
emtionsemotions
tranparencytransparency

Grammatical Mistakes

6 errors
MistakeCorrectionExplanation
refers to persuaderefers to persuadingIncorrect verb form; 'to' should be followed by a gerund here
sleep on bedsleep in bedIncorrect preposition; 'in' is commonly used with 'bed'
help us to take right decisionhelp us make the right decisionIncorrect verb phrase; 'make a decision' is the correct collocation
profit moregain more profitCorrect verb-noun collocation
health conscious person's reliancehealth-conscious people's relianceIncorrect noun number and missing hyphen
provides customers a good life with good elementsprovides customers with a better quality of lifeImproper use of 'good elements'; rephrase for clarity and precision

Vocabulary Improvements

3 suggestions
Original Word/PhraseImproved Word/PhraseExplanation
overview a productunderstand a productUse of 'overview' as a verb is incorrect; 'understand' is more precise
heavy consequencessevere consequencesUse 'severe' for more serious or impactful consequences
white publicationtransparent practicesVague expression; 'transparent practices' is more precise

Ready to practise? Get instant AI feedback on your verdict.

Submit your Advertising essay and receive AI scores across all four IELTS criteria — with specific feedback on whether your solutions are specific, realistic, and matched to your problems.

Detailed Criteria Feedback

AI-powered analysis for each scoring criterion

Task Response6
Evaluation
The essay presents a response to both sides of the argument and includes the writer's own opinion.
Examples
The essay explains the positive and negative aspects of advertising and concludes with a balanced opinion.
How to Improve
To improve, support each point with more detailed examples and analysis to strengthen the argument.
Coherence & Cohesion5.5
Evaluation
The essay has a basic structure, but ideas are not always effectively linked, leading to some lack of clarity.
Examples
The transition between discussing positive and negative aspects and the conclusion lacks fluidity.
How to Improve
Improve coherence by using clearer transition phrases and ensure each paragraph flows logically into the next.
Lexical Resource5.5
Evaluation
Limited range of vocabulary with some inappropriate word choices and spelling errors.
Examples
Errors like 'dependancy', 'byuers', and 'emtions' affect clarity.
How to Improve
Expand vocabulary range and ensure correct spelling to enhance lexical resource.
Grammatical Range & Accuracy5
Evaluation
The essay demonstrates a limited range of sentence structures with frequent grammatical errors.
Examples
Errors such as 'leads to buy', 'from using toothbrush', and misuse of singular/plural forms.
How to Improve
Focus on improving sentence structure by practicing complex sentences and subject-verb agreement.
💡
Tip: Review the Band 9 model answer to see how a high-scoring essay structures arguments, uses advanced vocabulary, and maintains coherence throughout.

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